We think very highly of humanity. With all of the negativity in the media it would be easy to think that the world is a bad place. The reality is that it is a wonderful place, and we are collectively making it an even more wonderful place.
In naming our new store, we thought a lot about what makes us determine what is and what is not beautiful. The conclusion is that all things are beautiful, if not to everyone, at least to their creator. It is the experience of dreaming and building on that dream that makes a creator fall in love with her creation. The more times a creator goes through that process, the more refined their abilities become. This process is the evolution of their personal creativity.
At the same time as the individual creator learns, we collectively learn as well. We learn from observation, we learn from their successes, and we learn from their failures. These lessons are stored in our “storehouse.” Our collective wisdom, our collective knowledge, our collective experience.